Susan Mayer

image of plant-based ingredients

New Product Development and Plant-Based Ingredients: Overcome the Obstacles

Are you struggling to resolve the hurdles of using plant-based ingredient in your portfolio? What’s the impact to consumers of inconsistency in plant-based ingredients? Does the emerging science complicate new product development with these ingredients? And is it important to have multiple stakeholders involved as you look for solutions to the challenges of plant-based ingredient use? Read on for answers.

image of a group working on a design thinking project

Design Thinking for Product Development

As innovation advisors, a design thinking approach underlies our work. We know design thinking improves the product development process and helps innovators develop solutions that have a more meaningful impact. Why? Because design thinking enables us — and our clients — to start with the customer or end-user. We identify problems that they’re having and …

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